Staging change log
Website rewrite brief, October 2026 · applied to staging.colvininvestments.com on 2 November 2026
How to read the staging site
- Yellow box at the top of each page: what changed on that page.
- Green highlight: a key fact or claim that was changed to the brief’s standard wording (loan size, speed, fees, response time).
- [CONFIRM: Yellow dashed tag]: a fact Eric must confirm before launch (Part 1). Nothing in brackets should go live.
- The live site (colvininvestments.com) has not been changed. Staging is set to noindex.
Pages
| Page | Status | What changed |
|---|---|---|
| Home | Rewritten | New positioning, hero, six lending cards, how we work, broker panel, two transaction cards, CTA. Removed unsupported claims, testimonials, 24h/72h promises, calculator and small business FAQ. |
| About | Rewritten | Direct-lender positioning, how we lend, two transactions, Eric profile placeholder, three real reasons replacing “benefit 1–4”. Removed consumer lines, single-family/fix-and-flip and unsecured references. |
| Loan Programs | Rewritten | Seven small business products replaced with three CRE programmes plus Business & Trade Finance (pending). |
| Bridge Loans | New | Programme page with uses, key terms, what we look at, what to send. |
| Construction & Development | New | Programme page with project types, key terms, Panama example. |
| Commercial Real Estate Loans | Rewritten | Acquisition, value-add, refinance, key terms, $145M example. Small business document list removed. |
| Business & Trade Finance | New — pending Decision 4 | Delete page, menu item and Home/Services card if Colvin no longer offers this. |
| Asset Classes | New | Replaces Industries We Serve. |
| How It Works | Rewritten | Six-step commercial process matching the CRM stages. |
| Transactions | New | Two anonymised case studies, no interest rates. Replaces Portfolio. |
| Brokers & Partners | Rewritten | Expectations, what we fund, how to submit, new broker form. |
| Submit a Deal | New | New deal form (no credit score, ID, EIN or bank statements). Replaces Apply Now. |
| Contact | Rewritten | Eric as contact, address, new form with role and lead source. |
| FAQs | Rewritten | Twelve new answers; removed 10-minute, bad-credit and unsecured answers. |
| Deal Package Checklist | Rewritten | Deal, asset and sponsor documents. |
| Glossary | Updated | 11 CRE terms added (highlighted). |
| Resources | Updated | Links to FAQs, checklist, glossary; calculator removed. |
Retired pages and redirects (301)
| Page | Status | What changed |
|---|---|---|
| Apply Now | Draft + redirect | → /submit-deal/ |
| Small Business, Unsecured, Secured, Term Loans | Draft + redirect | → /services/ |
| Working Capital, Equipment Financing | Draft + redirect | → /business-trade-finance/ |
| Industries We Serve | Draft + redirect | → /asset-classes/ |
| Portfolio | Taken down (draft) + redirect | → /transactions/ |
| loancalculator (old draft) | Redirect | → /resources/ (fixes old footer link) |
Old Elementor versions of Home, About, Loan Programs, Portfolio, FAQs and Contact are kept as drafts named “(old Elementor)”. Updated pages keep WordPress revisions. Nothing was deleted.
Site-wide
- Main menu rebuilt to Part 3: Home, Loan Programs (4), Asset Classes, How It Works, Transactions, About, Brokers & Partners, Resources (3), Contact.
- Header button: “Apply Now” → “Submit a Deal” (/submit-deal/).
- Footer: new tagline, Loan Programs / Company / Resources columns, contact line, LinkedIn link (URL to confirm). Broken calculator link removed.
- Copyright line now flags the legal name.
- Site title “Colvin Investment” → “Colvin Investments”; tagline set to the brief’s site description.
- SEO titles and meta descriptions set on every rewritten page (The SEO Framework); title separator changed to “|”.
- Three new Forminator forms (Submit a Deal, Broker Registration, Contact 2026), all sending to info@colvininvestments.com with honeypot, Akismet and a human check, and a “How did you hear about us?” field (LinkedIn, SMERGERS, Broker referral, Web search, Other).
- Redirection plugin installed on staging to manage the 301s.
Still needed before launch
- Confirm Part 1 facts and replace every yellow tag: legal name, phone, $10B figure (removed for now), founded 2009 and Colvin Venture Partners (not used), Panama currency, borrower consent, response time, broker compensation, programme terms, draw process, asset class list.
- Eric’s profile text.
- LinkedIn page URL.
- Sharing image: one dark architectural photo, 1200 × 630 (not yet uploaded).
- Counsel review of Privacy Policy, Terms and lending wording (not changed).
- Connect forms to HubSpot; configure FluentSMTP so form emails are delivered.
- Before going live: delete the “STAGING REVIEW STYLES” block in Appearance → Customize → Additional CSS, remove the yellow review boxes, and unpublish this page.
- After launch: submit the sitemap to Google Search Console, update LinkedIn, SMERGERS and old Netlify links.